International offensive with fresh homepage

Revised design, new content, streamlined user interface and new features: Messer Cutting Systems has re-launched its website and presented a new corporate design. The aims of the new website are improved support of customers and prospects, as well as the company's positioning as a competent consultant for thermal cutting and as a "global player".

A globally unified and modern interface, easy navigation and uncomplicated access to information, contacts and search are some of the new features that Messer Cutting Systems presents on the new homepage. The relaunch is the result of a comprehensive new corporate strategy, with which Messer Cutting Systems now aggressively enters international markets. The clear brand strategy and a unified worldwide corporate design shall represent the power of self-conscious brand of Messer Cutting Systems to the outside world.

The modern color and visual language implements its own special accents. New content, many functionalities and international effective systematics stress the company´s strengths in the market while still remaining a prominent part of the Messer brand.

"It signals our commitment to the inside and outside. At the same time it is also our commitment, that cultural diversity and our worldwide existing know-how are the sources of our innovation and our success, "says Peter Schaaf, CEO of Messer Cutting Systems World.

From the presentation of the service portfolio and the regions, visitors can take the help of a so-called "switcher" to approach to the World of Excellence. Such a bridge is built between the strategic content and the latest technical information. The new central information panel on the home page gives a quick overview of the topics of the day and selected feature stories. In addition, it provides quick access to the three cutting processes oxyfuel, plasma and laser.

Using a roll-over feature the reader can click comfortably through the articles and pictures. The modern, clean design, not only automatically steers the viewer's eye to the main content, improved loading times provide a quick site setup.

With localized versions in five regions and four languages Messer Cutting Systems is now represented globally uniform and strengthens its image as a global company with quality content and functionality. As a next step, the integration of local subsidiaries is planned.